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With the introduction of the internet in the 1990’s more and more people started placing their personal ads on websites instead of in newspapers and magazines.Dating agencies created websites to which people could subscribe (usually for a membership fee) to get suggestions on possible partners based on certain algorithms and the extensive questionnaires they had to fill in.
It was seen as a last resort for people with no other means of finding someone, for instance because they had no family of parents to arrange their matrimony (Cocks, 2009).
The first woman to ever place a personal ad was Helen Morrison.
She was even sent to an asylum by the government for four weeks, for it was believed she was mentally unstable.
A century later society had changed and placing a personal ad had become acknowledged as a reasonably normal way to get in touch with potential partners.
That same research showed that Badoo and Tinder are the most popular dating apps worldwide, Badoo being number one in 21 countries and Tinder in 18.
So because of technology something that used to be seen as something that was a bit ‘shady’ or a desperate last resort, became something socially accepted and common behaviour.Tinder started in September 2012 as the first dating app featuring the swipe mechanism.Tinder uses your geographical position to find other singles in your neighbourhood and shows you their profiles which consist of a picture, a name, age and distance.The famous opening line of Jane Austen's (1813) classic book 'Pride and Prejudice' runs as follows: The expressed sentiment illustrates that the characters in the book, like most people, are much occupied with finding a partner, to attain things like love, stability or security.A partner in the time of Jane Austen was usually handpicked or at least approved of by the parents.In the US you can subscribe to meet people with the same political views as you (dating website for Donald Trump supporters and Bernie Sanders supporters).Tags: Adult Dating, affair dating, sex dating