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In a way, he's thinking about the company all the time."rind spent his formative years on a grain farm in the northern hinterlands of British Columbia -- "the bush," in local parlance.His hometown, Hudson's Hope, is a cold, isolated place not far from the starting point of the Alaska Highway.

She offers a few suggestions -- video games, ski trips, walks -- then tries to focus his energies.

"We're trying to convince Max that we're interesting," she says sweetly.

But then, you tend to attract advertisers' attention when you are serving up 1.6 billion webpages each month.. Today, according to the research firm Hitwise, his creation is the largest dating website in the U. Amazingly, Frind has set up his company so that doing everything else amounts to doing almost nothing at all.

"I usually accomplish everything in the first hour," he says, before pausing for a moment to think this over.

Like most of his advertising deals, this one found Frind.

He hadn't even heard of Video Egg until a week ago. with more than that." Five years ago, he started Plenty of Fish with no money, no plan, and scant knowledge of how to build a Web business. Its traffic is four times that of dating pioneer Match, which has annual revenue of 0 million and a staff that numbers in the hundreds. Today, he employs just three customer service workers, who check for spam and delete nude images from the Plenty of Fish website while Frind handles everything else.Frind drops his bag and plops himself down in front of one of them. There's a 0,000 order waiting for his signature.It's from Video Egg, a San Francisco company that is paying Frind to run a series of Budweiser commercials in Canada.Those who know Frind describe him as introverted, smart, and a little awkward."Markus is one of those engineers who is just more comfortable sitting in front of a computer than he is talking to someone face to face," says Noel Biderman, the co-founder of Avid Life Media, a Toronto-based company that owns several dating sites.Another memorable valentine involved the secret consumption of a massive quantity of hot peppers.

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