Rejected dating service commercial

Several notable commercials aired during Super Bowl games during the 1970s.

In a commercial during Super Bowl IV in 1970, Chicago Bears linebacker Dick Butkus endorsed Prestone, a brand of antifreeze, stating the tagline, "Because plugging holes is my business." The ad marked the first highly successful celebrity endorsement in Super Bowl advertising.

By contrast, Super Bowl XLVI set what was then a record for the price of a Super Bowl advertisement, selling 58 spots (including those longer than 30 seconds) during the game, generating million USD for NBC; the most expensive advertisement sold for .84 million.

The prominence of airing a commercial during the Super Bowl has also carried an increasingly high price: the average cost of a 30-second commercial during the Super Bowl has ranged from $37,500 at Super Bowl I, to around $2.2 million at Super Bowl XXXIV in 2000, and by Super Bowl XLIX in 2015, had doubled to around $4.5 million.

The cost of advertising during the Super Bowl has reached a point that some companies may not be able to recoup their costs from the resulting revenue.

Complaints about the inability to view the ads are prevalent in Canada, where federal "simsub" regulations require pay television providers to replace feeds of programs from U. broadcast stations with domestic feeds if they are being broadcast at the same time as a Canadian broadcast station.

In 2016, the CRTC, Canada's telecom regulator, enacted a policy to forbid the use of simsub during the Super Bowl, citing viewer complaints and a belief that these ads were an "integral part" of the game; Super Bowl LI was the first game to fall under this policy.

Some commercials airing during, or proposed to air during the game, have also attracted controversy due to the nature of their content.

Super Bowl commercials are largely limited to the United States' broadcast of the game.

Owing to the large potential audience, the network broadcasting the Super Bowl can also charge a premium on advertising time during the game.

A thirty-second commercial at Super Bowl I in 1967 cost US,500.

A notable example of this strategy occurred at Super Bowl XLV: on February 2, 2011, four days prior to the game, Volkswagen posted the full version of its Star Wars-themed ad "The Force" on You Tube.

By Sunday, the ad had already received over 16 million views, and went on to be the most shared Super Bowl advertisement ever.

The NFL's Canadian rightsholder Bell Media challenged the policy at the federal appeals court, arguing that it violated the Broadcasting Act by singling out a specific program for regulation, and devalued its broadcast rights to the game.

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